Today I will write on an article published in www.guardian.co.ukabout the technology to the publicity. The article is very interesting.
Some brands of big companies are using to mind-reading technology to help them develop products and create adverts that people like. The article tells how traditionally are made Focus group for this purpose, but some people lie in their statements and makes the job harder.
With This technology the answers have a much higher level of reliability, and advertisers can know the impact of publicity given to the person's brain.
The company is called NeuroFocus and has worked with companies like Google, Microsoft, Intel, Facebook, PayPal, Hewlett-Packard and Citigroup, but refused to provide details of adverts or products involved, but gave no details of products or advertisements involved.
Gemma Calvert, tells how companies have changed the color and style of their logos and brands on basis of these investigations, understand their customers better.
The article mentions as the industry NeuroFocus has grown, a researcher in the area said "The industry is growing well in Excess of 100%.
Undoubtedly, this technological advances generate will a revolution in psychology, beyond the advertising work can generate all kinds of research on perceptions of people whit different types of stimuli.
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